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GB2022-CLUB - VALORISE THE CARE

THIS SEASON, SAMPLE-CM JUMPS ON RIDING SPORTS FOR A NEW COLLECTION OF GRAND BASSIN SHAMELESSLY TENDER. THE ECOFEMINIST GB2022-CLUB STANDS FOR A GENDER NEUTRAL SENSIBILITY.

AS THE ONLY MIXED SPORTS OF THE OLYMPICS AND WITH AN OVERWHELMING MAJORITY OF WOMEN MEMBERS, THE EQUESTRIAN COMPETITIONS ARE YET MOSTLY WON BY WHITE CIS-MALE ATHLETES. THE CARING AND EMOTIONAL RELATIONSHIPS WOMEN RIDERS WOULD HAVE WITH THEIR HORSES ARE OFTEN POINTED THROUGH GENDER PREJUDICES WHEN PRESENTED AS “ OVERPROTECTIVE” AND AT THE EXPENSE OF THE PERFORMANCE. MOCKED AND STIGMATISED, THE SO CALLED “FEMININE” WAYS TO RIDE, ARE ALSO JOINED BY EXTREMELY GENDERED GEAR MARKETING (PINK OUTFIT, GLITTERY BRUSHES AND GROOMING KIT…) UNDERLINING ESSENTIALISM, REINFORCING THE GENDER EXPECTATIONS WHILE MASKING THE SYSTEMIC INEQUITY AT PROFESSIONAL LEVELS.

WHERE A GENERAL REAPPRECIATION OF THE CARE AND THE PARTNERSHIP WITH THE HORSE WOULD LEAD TO DEEPER COMMUNAL KNOWLEDGE AND BETTER ANIMAL WELFARE, WE TRULY BELIEVE IT COULD ALSO CARRY SIGNIFICANT AND INSPIRING SPORT PERFORMANCES. THE NEW COLLECTION OF GRAND BASSIN WISHES TO COMBINE VULNERABILITY WITH POWER. THESE REVALUATION STRATEGIES ARE PARTICULARLY RELEVANT ALTERNATIVES TO MASCULINIZATION AS THE ONLY PROVIDENTIAL WAY TOWARDS EMANCIPATION, EQUALITY AND SUCCESS. IN CLEAR CONNECTION WITH THE NATURAL WORLD, THE GB2022-CLUB INTERWEAVES FIGURES OF CONTEMPORARY AMAZONS WITH UP-TO-DATE WITCHES. THESE NEW MODELS OFFER DIFFERENT PATHS TO EXAMINE GENDER FLUIDITY IN SPORTS WHILE THEY WORK ALSO AS OPPORTUNITIES TO RE-DEFINE SPORT VALUES AND RE-DESIGN SPORTSWEAR.

THE GB2022-CLUB ARTICULATES SETS OF ELEMENTS - COMBINED TOGETHER THROUGH BRAIDING TECHNIQUES. THEY PAY TRIBUTE TO THIS SPECIAL TIME OF GROOMING SPENT WITH THE HORSE BEFORE RIDING. TINY GENTLE GESTURES AND CARING DAILY RITUALS ARE HERE AT THE CENTER OF THE CREATIVE PROCESS. ATTACHED OR DETACHED, BRAIDED OR NOT, THE PIECES OSCILLATE BETWEEN RODEO FRINGES AND TIGHT EQUESTRIAN GEAR, AMAZON ONE BREAST TOP AND JOCKEY JACKET, PONY MOTTLED COAT AND STRETCHY VELVET. EACH DESIGN IS NAMED FROM A TYPICAL HORSE NAME INVITING YOU TO CARE FOR AND INTERACT WITH.

THE DESIGNS ARE MADE LOCALLY ON ORDER IN BERLIN ATELIER SINCE 2015 WITH LUXURY STANDARDS. THE ANNUAL GRAND BASSIN COLLECTIONS ARE JOINED BY ONGOING AND TROUBLEMAKING CONVERSATIONS. STANDING FOR A SLOW FASHION, SAMPLE-CM TAKES THE TIME AND EXPANDS THE FASHION MOMENT TO LONG LASTING AND INTERACTIVE CLOTHING REINVENTING THEMSELVES WITH THE USER.

#GB2022CLUB IS A PROJECT OF GRAND BASSIN BY SAMPLE-CM BERLIN.

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creative direction & fashion. margot charbonnier - video. anders bigum - model. patricia reina supermodelmgmt - styling. emmanuel pierre - muah. lucia binta - assistant video. alejandro munoz - sound. adam tudoret & sebastien michel - web. guilhem barboux. sample-cm.com